No matter what stage of business you're at, you need a Brand Identity that's yours alone.
Words are the easiest & BEST way to...
create a movement,
define your voice,
rally your people,
choose your direction,
& declare what you stand for.
You might think just because words can easily be rewritten, crossed out or backspaced into oblivion it's okay to throw some up for now & come back to polish it later.
But if your words don't connect...you may not get another chance.
Words are powerful...when you know how to make them work for you.
You have the power to shape a brand that can change your corner of the web & nudge the hearts of followers.
The way to do that is by building a brand identity & messaging that is...
Choose your path.