Anatomy of a Sales Page Workbook

Anatomy of a Sales Page Workbook


You need to write a sales page because you’ve put your heart + soul + sweat + spilled red wine into this offering.

Where do you start?
What comes next?
How long should it be?

I’ve designed the Anatomy of a Sales Page workbook to walk you through it all.

I’ll tell you which sections are mandatory (aka don’t you dare write a sales page without ‘em) and which are optional (ahem, CEO’s discretion - that’s you). I’ll let you in on the psychology behind each section so you understand what you’re trying to achieve. And I’ll give you space to get started in this 49-page fillable PDF.

What’s inside. . .

>> the 3 conditions that determine length of a sales page

>> 5 questions to get you started and give you clarity so you’re not staring at a blank page.

>> a description of the various sections of a sales page (from hook to CTA and everything in between) the psychology behind each one and whether it’s mandatory or optional.

>> fillable sections so you never have to leave the document

>> an example walking you through one of my own sales pages. I’ll show you real copy for each of the mandatory sections so you can see it in action.

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And you really wish you had someone to help you brainstorm new ideas,
ask the right questions,
nudge you in the right direction
like right this second.

Now You Do.