Posts in Writing
Creation is messy & risky & winding & ALWAYS worthwhile

If you’ve been with me a while you’ve heard me talk about Deeper Than Words. I’ve been creating it for the last couple of YEARS (yes, you read that right).

I first offered it as a self-paced online course. It was the same as every other self-paced online course. And it promised to help you write your website in 5 weeks.

I delivered it once.

Received AMAZING feedback.

Aaaaannnnnddd…..

it became that project that kinda sat on the shelf and looked at me with side-eye. So I got busy creating the Heartlines Shop (which was super fun and a fabulous distraction). But every time I thought about delivering Deeper Than Words again….the energy just drained out of me.

And yet, I KNEW there was amazing content in there. I KNEW it could help women connect to and shape the voice of their brand.

But another self-paced copywriting course?? *eye roll*

I wanted to do something DIFFERENT. And it took me a helluva long time to figure out what that might look like and how to resurrect it from the ashes of the original Deeper Than Words course.

I’m here to tell you I finally figured it out.

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Telling Your Story

Why is writing for your biz so hard?

Staring at blank screens.
Forcing words onto the page only to backspace, backspace, backspace.
Trying again.
Going for a walk.
Drinking the 5th cup of coffee.
Only to find your screen is STILL BLANK.

I have a theory…

It can feel REALLY vulnerable to tell our own stories. Which ones do we share? Where do you draw the line for TMI? Will they still see me as the professional I am? Am I talking too much about myself? It can trigger wounds that haven’t fully healed yet. It can trigger fears of being seen, criticized and judged mercilessly.

So what do we do instead?

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Batching. . .Good for More Than Just Meal Planning.

My food planning tends to look like this…
It’s 5:30 PM and I turn to my kids and say, “Sooooo what do you guys want for dinner?”  Then we forage in the kitchen until someone declares, “Pasta.”

But when it comes to writing for my biz…I’m a little more organized.

Why?

Because you lose 20% of your time every time your brain has to change gears from one task to the next.  It’s called context switching and it’s probably eating your productivity.

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First Drafts + Editing Tips

Here’s the thing about any creative activity…

We all begin with a sparkling vision of what it should look like, how it should sound or what we want to achieve.

And then

You begin to bring it to life.

Maybe you can’t get the exact shade of blue you see in your head.
Maybe the words come out in fits and starts, stumbling, rambling, inarticulate and…not what you imagined.

That’s okay.

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