Posts in Writing
Fast or Slow, High or Low: An Exercise in Positioning Your Brand

Positioning is everything.

Raise your hand if you’ve heard the marketing gurus talk about “positioning” your brand and rushed to Google that mo’ fo’? Then surreptitiously fallen into a trance reading one boring, jargon-filled marketing article after another?

When I was first starting out my brand positioning was mostly unconscious. I thought it was essentially the same as picking a niche (something else I resisted FOREVAH). I ended up just kinda landing where I landed…unsure if that’s where I wanted (or needed) to be. My positioning was done by default and intuition instead of consciously with intention.

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From Exhausted and Drained to Creating Again.

It’s been 3 weeks since my last blog, which kinda feels like walking up to a confessional booth and saying it’s been 3 weeks since my last confession. Or so I imagine because I’m not Catholic. I also took a huge break from posting content on social media.

I wish I could say that I’ve been quiet because I’ve been on vacation on some gorgeous tropical beach. That I’m writing to you now with sand between my toes.

But no.

Truth?

I felt completely drained. Exhausted. Uninspired. I had NOTHING to say (which never happens). Until it did, 3 weeks ago. Does this ever happen to you?

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Letting Go to Find Fresh Energy + A Big Announcement

Do you ever get that feeling when you look at your business and your offering and you start to feel sluggish?  The enthusiasm fades, and you're left wondering things like. . .

How can I shift the energy?
How can I get excited about this again?
Is it time to move on?
Create something new?
Or find value in what's already there, with a twist?

Well, after giving my website and current offerings much side-eye + deep thought, I'm here to announce that I'm retiring 4 of my current services.

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Tips for Creating Your Most Powerful CTA

Next to your headline, I'm gonna argue that your CTA (aka Call to Action) is the most critical part of your page.


1.  EVERY page needs a CTA at the bottom.  You need to explicitly direct your reader where to go next.  Otherwise, we have what's referred to as a dead end page.  And you NEVER EVER want to have a dead end page.  You never want to leave the reader wondering what they're supposed to do next or where they're supposed to go or how they can work with your or how they can get in touch with you.  Because if it's too much work to figure it out (read: any work at all) they won't do it.  They'll leave and find someone who makes it easy to connect and work with them.


2.  Sales page will require more than one CTA.


3.  No one will click through if they are unsure what will happen next.  Therefore it's your job to make it crystal clear what action they're taking by clicking that link or button.  Pro tip: on sales pages, I LOVE to include an FAQ that literally asks "What happens next?" just for this reason.


The CTA has 2 parts.


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