Posts in Entrepreneurship
Creation is messy & risky & winding & ALWAYS worthwhile

If you’ve been with me a while you’ve heard me talk about Deeper Than Words. I’ve been creating it for the last couple of YEARS (yes, you read that right).

I first offered it as a self-paced online course. It was the same as every other self-paced online course. And it promised to help you write your website in 5 weeks.

I delivered it once.

Received AMAZING feedback.

Aaaaannnnnddd…..

it became that project that kinda sat on the shelf and looked at me with side-eye. So I got busy creating the Heartlines Shop (which was super fun and a fabulous distraction). But every time I thought about delivering Deeper Than Words again….the energy just drained out of me.

And yet, I KNEW there was amazing content in there. I KNEW it could help women connect to and shape the voice of their brand.

But another self-paced copywriting course?? *eye roll*

I wanted to do something DIFFERENT. And it took me a helluva long time to figure out what that might look like and how to resurrect it from the ashes of the original Deeper Than Words course.

I’m here to tell you I finally figured it out.

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