Why Your Worldview Matters In Marketing
Your worldview matters. In life and in marketing. Your customers' worldview? It matters even more.
So what is your worldview?
It's your collection of beliefs, gained through experience and socialization about life, the universe and all the big philosophical questions. It's your individual take on this great big journey we're on (see I think life's a journey - that's my worldview showing). It's all the things that have shaped your world both consciously and unconsciously like your culture, personal history, country of origin, travel, level of education, country of residence, etc.
What goes into making your worldview is insanely complex but rest assured you have one and so do each of your customers.
Why is it important?
Because when you're selling to your customers you must appeal to their emotions. Remember the decision to buy is never a rational decision - rationalization comes after the decision to purchase. It's your job to meet your customer where they are in their life at this moment. You must make them feel like you GET them. You understand them.
Demographics won't cut it.
To make the most compelling argument you can you need to understand their worldview. Often the first step to understanding or becoming aware of other's worldviews is to get nice and cozy with your own. Most people operate from their worldview without being conscious of it. So spend some time analyzing your worldview and then do the same thing for your customers.
Now that you have all this extra information the real question becomes how can you use your customer's worldview to make them feel understood? When you answer this you should see a return in the form of increased conversions.
Want to know about my worldview?
The About page on this website is a good place to start. You can also check out this article I just wrote for The Coffeelicious over on Medium. It's packed with my views on life. What I think matters and what doesn't.
After reading those and now that you have all that information about me ask yourself: if I was your customer how would you sell to me?