Posts tagged writing tips
Batching. . .Good for More Than Just Meal Planning.

My food planning tends to look like this…
It’s 5:30 PM and I turn to my kids and say, “Sooooo what do you guys want for dinner?”  Then we forage in the kitchen until someone declares, “Pasta.”

But when it comes to writing for my biz…I’m a little more organized.

Why?

Because you lose 20% of your time every time your brain has to change gears from one task to the next.  It’s called context switching and it’s probably eating your productivity.

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Tips for Creating Your Most Powerful CTA

Next to your headline, I'm gonna argue that your CTA (aka Call to Action) is the most critical part of your page.


1.  EVERY page needs a CTA at the bottom.  You need to explicitly direct your reader where to go next.  Otherwise, we have what's referred to as a dead end page.  And you NEVER EVER want to have a dead end page.  You never want to leave the reader wondering what they're supposed to do next or where they're supposed to go or how they can work with your or how they can get in touch with you.  Because if it's too much work to figure it out (read: any work at all) they won't do it.  They'll leave and find someone who makes it easy to connect and work with them.


2.  Sales page will require more than one CTA.


3.  No one will click through if they are unsure what will happen next.  Therefore it's your job to make it crystal clear what action they're taking by clicking that link or button.  Pro tip: on sales pages, I LOVE to include an FAQ that literally asks "What happens next?" just for this reason.


The CTA has 2 parts.


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Connection is in the. . . Details.

One of our natural urges, when we're writing, is to get straight to use sweeping generalizations so we can say as much as possible in a few words as we can.  I get it, I've been guilty of this too, at times.

But, when you paint with broad brushstrokes when you skip over the details in favour of short-cuts and generalizations you're depriving your audience of a deeper connection with you.

Connection is hidden in the details.

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How Can I Sound Relatable AND Like an Expert?

Other versions of this super common question that I hear from entrepreneurs is. . .

"How can I sound professional AND fun?"

or 

"How can I write in a way that sounds casual, conversational and totally like me AND still be taken seriously?"

I get it.  Most of us come from a world of work or academia where they brainwash the personality out of your writing style and replace it with something resembling a jargon-mouthed corporate robot.

That or you've got a bad case of mommy brain and if it isn't a simple, directive sentence a toddler would understand - you've got nothing.

I've been the robot.  And I've had mommy brain more than once.

Here are my best tips and tricks for achieving the right tone.  Because tone is what we're talking about here and it could be light, playful, funny, serious, sarcastic, intimate, fiery or so many more.

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