There are those who'll tell you that you can start a business without any deeper purpose or driving force behind setting up shop - you can. That you can dive in, follow the first glimmer of curiosity and your why will emerge later. Floating up from the depths like a mythical sea creature to propel you towards the surface and the light, like your own personal Nessie - it happens.
But it's never worked that way for me.
I needed to sink deep, thick, twining roots into my WHY. It's the thing that keeps me going through the disappointments and late nights. Through ego-tastic temper tantrums. Through failed launches, trolls, clients that cancel at the last second, voices in real life that tell you it's too hard - you should just. give. up.
Without my WHY I couldn't continue to push myself to show up every week, heart on the page. Contort myself into spine-aching positions on the couch, or at my desk (just kidding I almost NEVER work at my desk) or the table or the coffee shop because deadlines are tight but letting down clients...unthinkable.
Sink all the money I make back into the business and back into myself so I can learn & grow & get better. Master mindset & the science & art of my craft. Expand horizons - literally.