Even after 4 years now it still amazes me how a business name that I agonized over for MONTHS has turned out to be so perfect.
It was inspired from a Florence + the Machine song by the same name and the line that says “Just keep following the heartlines on your hand, ‘cause I am.”
You see, I’ve always tended to overanalyze and overcomplicate just about anything and everything. I mean, if I can possibly find a way to make my life more complicated…somehow I manage to do it. As a kid, I was known for my intellect and it’s SO easy for me to get stuck in my head. To retreat to the safety of my brain.
But following my heart…listening to my intuition? That was strange magic. Powerful and uncomfortable and yet whenever I did I always landed in a better place.Read More