Posts tagged tips
Tips for Creating Your Most Powerful CTA

Next to your headline, I'm gonna argue that your CTA (aka Call to Action) is the most critical part of your page.


1.  EVERY page needs a CTA at the bottom.  You need to explicitly direct your reader where to go next.  Otherwise, we have what's referred to as a dead end page.  And you NEVER EVER want to have a dead end page.  You never want to leave the reader wondering what they're supposed to do next or where they're supposed to go or how they can work with your or how they can get in touch with you.  Because if it's too much work to figure it out (read: any work at all) they won't do it.  They'll leave and find someone who makes it easy to connect and work with them.


2.  Sales page will require more than one CTA.


3.  No one will click through if they are unsure what will happen next.  Therefore it's your job to make it crystal clear what action they're taking by clicking that link or button.  Pro tip: on sales pages, I LOVE to include an FAQ that literally asks "What happens next?" just for this reason.


The CTA has 2 parts.


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How Can I Sound Relatable AND Like an Expert?

Other versions of this super common question that I hear from entrepreneurs is. . .

"How can I sound professional AND fun?"

or 

"How can I write in a way that sounds casual, conversational and totally like me AND still be taken seriously?"

I get it.  Most of us come from a world of work or academia where they brainwash the personality out of your writing style and replace it with something resembling a jargon-mouthed corporate robot.

That or you've got a bad case of mommy brain and if it isn't a simple, directive sentence a toddler would understand - you've got nothing.

I've been the robot.  And I've had mommy brain more than once.

Here are my best tips and tricks for achieving the right tone.  Because tone is what we're talking about here and it could be light, playful, funny, serious, sarcastic, intimate, fiery or so many more.

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