Taglines (aka slogans or mottos) are the 1 or 2 short little sentences that follow a company's name. The most famous tagline of all? You've probably already said it to yourself and your brain has conjured up the iconic image of the swoosh. Yep, it's Nike's "Just do it". But for most of us we don't get to pick a tagline and have it endure for 25+ years and watch it enter the pop culture lexicon.
Most companies will have multiple taglines over the years. And it makes sense because of two things 1) the changing attitudes and values of your customers and 2) the natural evolution of your brand.
So what's the purpose of a tagline? What's its job?Read More