Posts tagged rant
It's All in Your Approach - A Rant

Human connection is vital to making a sale.  I've talked about this over and over again.  But you know where else it matters?  When you approach someone you're hoping to hire.

Your approach is everything.  And if I may be so bold as to quote Ms. Hill, "Respect is just the minimum."  So, when someone contacts me with, "Hi my name is ______.  I need a copywriter.  How much do you charge?"  It's really, really tempting to ignore or delete.

Because whether you're hoping to hire a copywriter, designer, developer, editor or freelancer of any sort...that approach?  Doesn't even qualify as respectful.

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The Occasional Rant is Good For Your Soul

What's the #1 rule of marketing?

Repeat after me: It's easier (and cheaper) to retain current customers than go after new ones.  Or whatever version of that you're familiar with.

This is not some great revelation, it's marketing 101 stuff.  And it's why customer service is PARAMOUNT.

As a business owner who actually CARES about her clients maybe this makes me a little more sensitive than most when it comes to really piss poor treatment by fellow small business owners (but I doubt it).

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