Human connection is vital to making a sale. I've talked about this over and over again. But you know where else it matters? When you approach someone you're hoping to hire.
Your approach is everything. And if I may be so bold as to quote Ms. Hill, "Respect is just the minimum." So, when someone contacts me with, "Hi my name is ______. I need a copywriter. How much do you charge?" It's really, really tempting to ignore or delete.
Because whether you're hoping to hire a copywriter, designer, developer, editor or freelancer of any sort...that approach? Doesn't even qualify as respectful.Read More