Often we can walk into a client's biz and it's easy to offer new ideas, a different take, something they haven't considered because we have distance. We haven't lived and breathed their business the way they have.
But it's also why it can seem so daunting to do the same thing for yourself. Why writing your About page can feel icky, even if you're a writer. Or why you get bogged down in details and overthink everything when it comes to redesigning your own site even if you're a designer.
It's so hard to do this for ourselves because we're too close. Too involved and too emotionally invested in everything we've created in our business. But by applying the process I use with clients to myself I was able to gain some distance and insight. And it will probably fuel some changes around here :)Read More