Posts tagged personalisation
Drunk Worms, Pop-Bottle Playlists & Why Personalization Means Profit

How do you like your tequila?  If you're anything like me, the answer is probably...in a glass?  I know precisely one cocktail that has tequila in it, plus a few fuzzy memories of tequila shots from my younger days.  But that's about it.

But what if someone asked you to bring a bottle to a party?  I'd stare hopelessly at the shelves with no idea what to pick.  (Because I'm precisely the type of person who worries in advance what would happen if anyone asked me to bring a bottle of pretty much any type of alcohol to a party)  Which is why these cards, placed strategically around my liquor store immediately caught my eye.

There are different cards for different sections, whisky, rum coolers, beer, wine, etc.

Suddenly, I didn't have to spend hours Googling, wander aimlessly up and down the aisles or rely on the advice of a stranger who, like me, may or may not actually drink tequila.

All I had to know was what I liked.  Choosing a flavour combination was something I could handle.  And these little charts?  Personalized the buying process - like the world's simplest concierge.

People LOVE personalisation.

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