I recently spent time talking to about a dozen entrepreneurs all around the world who took me up on a free offer to chat. What I noticed as I glanced through their websites & we chatted about all things copy & branding were that 2 things kept coming up over & over again.
#1. I call this The Curse of Intangible Concepts & I wrote about it a couple of weeks ago.
#2 Was lacking clarity on their target market - or their audience - their tribe (gag) - their peeps.Read More