It's not about being louder than the competition, having a catchy tagline or a cute call to action.Read More
Archetypes are flexible.
They evolve with your business.
They give you nearly infinite room to grow and manoeuvre (with a little creativity).
Let's look at an example.Read More
You can't be in business online unless you have a way to start conversations with people. After all, very few people immediately land on our sales pages & click "buy now" even though they've never heard of us before (no matter how much we wish they would). Which is why it's great to give them a low-risk reason to engage with you so you can begin to have that conversation.
Enter the freebie.
There are so many different kinds of freebies you could give away. Free designs, wallpapers, checklists, guides, ebooks, workbooks, challenges, quizzes, surveys, assessments, summits, mediations, audios, etc.
How many have YOU opted-in to? Which were your favourite? Which did you actually get the most value from? Which do you think you'd be excited to offer your audience?
Each one has a different level of set-up required, some require launching & running live, like challenges & summits. And each one has different advantages/ disadvantages & levels of engagement.
Only you know what will work best for your biz, your life & your audience. Don't let anyone preach you into doing something that makes you feel super uncomfortable.
But I've been making freebie funnels quite a bit lately because I had this idea for starting a Free Gifts page on my website where I could add a couple of new items/ month and eventually we'd end up with a library of beautiful and useful things for you. :)
So, the topic of funnels came up with one of my mastermind groups. I did an impromptu, unscripted tech tutorial. And I walked them through the big picture of a funnel & how you turn it into a conversation. That's what I want to share with all of you today.Read More
If you do these 5 things.... You'll be well on your way to speaking your customer's language. And when you learn to speak their language your message goes straight to their heart.Read More
I'm so excited about the possibilities for this charity I've recently discovered. Like put on my leopard-print heels and let's go dancing excited. Like break out the megaphone and shout it from the rooftops excited.Read More
It's the small moments that make us human. Stories we recognize and think, "Oh man, I totally get that!" Rarely do we connect over the big, life-changing, put-it-on-your-resume moments. Though we often rush to share those first. To impress rather than relate.Read More
You spend 20 weeks of your life on hold according to HyperTomb. That's 20 weeks of listening to horrible elevator music! Interrupted every few minutes by an annoying voice reminding you it's not your turn yet. Or spewing some ad before continuing to blare that ear-mangling music. How about something different?Read More
A general rule for persuasive writing: any time you can create cognitive ease your reader will be more open to your message. You see I've been reading Thinking, Fast and Slow by Daniel Kahneman, this time with a copywriter's eye.
So what is cognitive ease?Read More
Your worldview matters. In life and in marketing. Your customers' worldview? It matters even more.