I loved Seth Godin's blog (I'm a fan) on the difference between important, popular or viral work.
He said important work is "easily dismissed by the audience. It involves change & risk & thought". Popular work in contrast "resonates with the people who already like what you do". Viral work is "what happens when the audience can't stop talking about what you did". He concluded that these 3 will co-exist once in a while but more often than not it's up to us to choose which one to focus on.
Which got me thinking...like almost all of his stuff does.Read More