Trying to market yourself on the internet is a bit like being a singer in a bar. You may have the help of a mic (aka your marketing strategies) & you probably have a killer dress & heels (aka your gorgeous design) but you still have to be heard over all the conversation.Read More
Whether you're writing a page on your site, an email or a social media post, the first thing you have to do is capture your audience's attention. Which means you need a killer hook.
When I'm writing a page of copy I can't get the rest of the page out until I've nailed the hook. I'm not sure how other copywriters approach their work (there are probably 3421 ways to start a piece of copy) but for me it's all about the hook. And a great hook is often my favourite part.Read More