Posts tagged hooks
Hook Them With Style

Whether you're writing a page on your site, an email or a social media post, the first thing you have to do is capture your audience's attention.  Which means you need a killer hook.

When I'm writing a page of copy I can't get the rest of the page out until I've nailed the hook.  I'm not sure how other copywriters approach their work (there are probably 3421 ways to start a piece of copy) but for me it's all about the hook.  And a great hook is often my favourite part.

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