Posts tagged customer service
The Occasional Rant is Good For Your Soul

What's the #1 rule of marketing?

Repeat after me: It's easier (and cheaper) to retain current customers than go after new ones.  Or whatever version of that you're familiar with.

This is not some great revelation, it's marketing 101 stuff.  And it's why customer service is PARAMOUNT.

As a business owner who actually CARES about her clients maybe this makes me a little more sensitive than most when it comes to really piss poor treatment by fellow small business owners (but I doubt it).

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