You spend 20 weeks of your life on hold according to HyperTomb. That's 20 weeks of listening to horrible elevator music! Interrupted every few minutes by an annoying voice reminding you it's not your turn yet. Or spewing some ad before continuing to blare that ear-mangling music. How about something different?Read More
What's the #1 rule of marketing?
Repeat after me: It's easier (and cheaper) to retain current customers than go after new ones. Or whatever version of that you're familiar with.
This is not some great revelation, it's marketing 101 stuff. And it's why customer service is PARAMOUNT.
As a business owner who actually CARES about her clients maybe this makes me a little more sensitive than most when it comes to really piss poor treatment by fellow small business owners (but I doubt it).Read More