Posts tagged customer experience
Validate Your Customer's Experience Before You Solve Their Problem

Sometimes people get caught up in their problems.  It happens to all of us.  The problem seems overwhelming, complex and the consequences?  Potentially life-shattering.

That's how it seems at least, when you're neck deep, gasping for air and can't see your way out.

Then you come along (shining armor or superhero capes optional).  Objectively view thier problem, see it for what it is and hold out a simple solution in your hand.

You know it will work.

They look at you in horror.  Aghast at your simple solution.  Then return to wringing their hands about their big, complicated problem.

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