Posts tagged connection
Connection is in the. . . Details.

One of our natural urges, when we're writing, is to get straight to use sweeping generalizations so we can say as much as possible in a few words as we can.  I get it, I've been guilty of this too, at times.

But, when you paint with broad brushstrokes when you skip over the details in favour of short-cuts and generalizations you're depriving your audience of a deeper connection with you.

Connection is hidden in the details.

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My Holiday Wish For You 2016

This year my Canadian Christmas is blanketed with snow, just the way it should be.

As I reflect on the last year I look back on everything that has happened in my life, my business and my family.  It's been a year of changes, a year of growth and a year of letting go.  Much of it wasn't easy, necessary but not easy.  Was it the same for you?

My holiday wish for you this year is that you find more peace.  For me, peace comes in the stolen moments of solitude and silence when I can hear the whispers of my heart.  Let go of all of my plans and worries just for a few precious minutes.  And know with a certainty that reaches into the marrow of my bones that it will be okay.  The more stolen moments I find the longer I can hold onto the peace throughout the day.

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What Can You Learn from the Top 3 Websites on The Planet?

Do you know what the top 3 most popular websites are right now?

1. Google
2. Facebook
3.  YouTube

Do you know what they have in common?

They're all about content & connection.

Wikipedia, Yahoo & Twitter are also in the top 10.  In fact, the only e-commerce website to crack the top 10 is Amazon.

Gone are the days of the faceless corporation.  Gone are the days of big businesses who don't connect with or care about their customers.  and if the "big guys" have to make an effort to find ways to connect, as a small business you've got no excuses.

What does that tell you YOUR website should do?  Yep, offer stellar content that provides values & insights to your audience (I know easier said than done).  And finds ways to connect with them on every stinking page!

How do you create an emotional connection with visitors on your website?  How do you demonstrate your humanity & compassion?

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