Do you know what the top 3 most popular websites are right now?
Do you know what they have in common?
They're all about content & connection.
Wikipedia, Yahoo & Twitter are also in the top 10. In fact, the only e-commerce website to crack the top 10 is Amazon.
Gone are the days of the faceless corporation. Gone are the days of big businesses who don't connect with or care about their customers. and if the "big guys" have to make an effort to find ways to connect, as a small business you've got no excuses.
What does that tell you YOUR website should do? Yep, offer stellar content that provides values & insights to your audience (I know easier said than done). And finds ways to connect with them on every stinking page!
How do you create an emotional connection with visitors on your website? How do you demonstrate your humanity & compassion?