There are approximately 7 billion people on the planet. Odds are someone, somewhere has had the same, brilliant brainwave that has just occurred to you for the first time. Odds are someone, somewhere does something similar to what you're doing.
Yet we crave originality.
Some marketers talk about being 1st to market with a new product, a new prototype, or a new patent as if anything less isn't worthy of their time and attention.
Hell, even when we KNOW you're competing in established markets with products or services that can be found elsewhere marketers & copywriters among them *guilty* will ask you...
What makes you unique?
What makes you different?
What makes you stand out from everyone else who does what you do or offers what you offer?
Which puts ALL THE PRESSURE on us to be original. To somehow be so creative or different or colour so far outside the damn lines it becomes unrecognisable.
I've been there. I've put that creative pressure on myself. I've so desperate wanted to do something "different" (whatever that looks like) - that I've allowed myself to get completely stuck. Frozen. Immobilised by imperfection, creative insecurity and lack of originality.Read More