Posts tagged archetypes
What Story Should Your Brand Be Telling?

Great marketing & great copywriting is about telling great stories.  Stories that draw people in, make 'em feel something and...inspire them to act.  That, in a nutshell, is everything we're trying to achieve.

But you can't bust out the good ole' "once upon a time" refrain.  And you might be looking at your brand archetypes still clueless as to which story you should be telling.

What's the most compelling narrative for your brand?  And how can archetypes help you figure it out?

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