As creative’s there’s nothing we crave more than the freedom to dream wildly and then. . .bring it to life. As entrepreneurs we have the freedom to start any kind of business. To sell anything that moves us.
And we all craving that freedom lifestyle.
Archetypes are flexible.
They evolve with your business.
They give you nearly infinite room to grow and manoeuvre (with a little creativity).
Let's look at an example.Read More
Great marketing & great copywriting is about telling great stories. Stories that draw people in, make 'em feel something and...inspire them to act. That, in a nutshell, is everything we're trying to achieve.
But you can't bust out the good ole' "once upon a time" refrain. And you might be looking at your brand archetypes still clueless as to which story you should be telling.
What's the most compelling narrative for your brand? And how can archetypes help you figure it out?Read More
You are a reflection of your business but you are not your business.
This is an essential, sanity-saving distinction to make.Read More