Posts tagged abstract ideas
The Curse of Intangible Concepts

Places soapbox on top of the stage (I'm only 5'6" so extra height is needed).  Taps mic to make sure it's on.  Pushes her glasses up on her nose and clears her throat...

I don't care what industry you're in the curse of intangible concepts affects us all.  I see it everywhere I go.  I talk about it over & over with entrepreneurs all over the world.  I'm hired to fix it because most people recognise there's a problem but don't know...

a) WHY their words feel "off" or "not quite right"
b) WHY their words fail to connect
c) or how the hell to fix it

So, listen up because if you can fix this your copy has a 732 % better chance (zero scientific research to back that number up) of making an emotional connection with your clients.

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