Posts tagged Tiffany's
Why it's Actually Okay if Everyone's Selling the Same Thing You Are

Competition is an illusion.  It doesn't matter if hundreds of people are selling basically the same thing you are.

Want to know why?

Because people will choose where they buy something based on how buying from that brand (or from that person or from that store) makes them feel.  And whether buying from that brand reinforces their identity (aka the story they're telling themselves in their head's about who they are or why they aspire to be).

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