Posts tagged Homepages
Homepages: Crafting a First Impression That Gets The RIGHT Kind of Attention

Let's imagine you have a big client meeting - or worse - presentation.  You've never met them before and this is the kind of presentation that can make your career

No pressure.  You've got this.  You're prepped.  You know EXACTLY what you're going to say to Mr. Big Fish.  You've spent hours rehearsing til it's natural - til it flows.

You walk into the room, poised, in control, smiling, engaging and as you begin to speak you take in the horrified glances of Mr. Big Fish and comrades.  You look down - and suddenly...yep, you're naked.  You've got spinach in your teeth and you're pretty sure something may have actually crawled out of your hair towards the lady in the front row.

It's the classic nightmare.  It's your limbic system reminding you in a not-so-subtle way that first impressions matter, honey!  They're stubborn and our brains actually go out of their way to dig up data that reinforce our first impressions rather than change them to accept new information.

So you're stressing about your Homepage.  It's natural.  I get it.  Homepages are super important.  They're your virtual first impressions.  They establish the voice and tone for your whole site.

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3 Essentials for Crafting the Best Homepage

There are as many different kinds of Homepages as there are websites or scents at International Flavors and Fragrances, the world's largest perfumery.  Which is great news because no matter what you're selling you can design a Homepage that lets your personality shine through.  And attract customers who'll love what you're offering.

But just like there's an art and science to distilling the perfect scent there's also a bit of an art and science that goes into crafting a stunning Homepage.  You have to get just the right combination of scents or instead of bohemian vintage you end up with moldy basement a la moth balls.

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You Actually Can't Have It All

I know what you're thinking.  What do you mean I can't have it all?  I can hear the slightly panicked not in your voice.  And see the slightly crazed look in your eye.  You're practically glaring at me through the screen.  

Because you - like me - have been brainwashed (I'm looking at you Hollywood) into believing you CAN have it all.  And even worse, you SHOULD have it all.

First what does having "it" all look like?  Well, it's probably a little different for everyone but I think it goes something like this.

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