Posts tagged Halloween costumes
Hollywood, Halloween Costumes & the Psychology Behind Sequels

You know when the conversation veers into territory that you feel you haven't got much to contribute on?  So you end up stuffing your face/ drinking too much (depending on the social occasion) until it swings back around onto more familiar ground?  That's exactly what happened to me last weekend when talk turned to Halloween costumes.

Personally, I hate dressing up at Halloween, I know, I know, I'm THAT person.  I'll avoid your Halloween party altogether if you tell me I have to wear a costume.  And my kids had yet to pick their costumes (they've since settled on raccoon and dinosaur king).  So I was eating way too much listening to the others debate costume ideas. 

Thankfully, the conversation segued into superheroes (there's always one Batman or Wonderwoman in every crowd) and Hollywood's obsession with remakes and sequels.  You either love or hate this trend but you can't deny that it bring them massive box office success.   If it didn't they wouldn't continue to churn out multiple superhero movies every year.

But do you know WHY we all love a good remake or sequel?  Do you know the psychology at play?

I finally had something to contribute to the conversation & it's kinda cool.  Becuase we love things that are familiar but different.  Familiar with a fresh twist.

Fairy tales that have been revived, retold & reimagined...for centuries.

Retro toys brought back for a new generation.  Retro anything that's been remade for today.

Reunion tours from your favourite bands - yeah, they probably need the cash infusion - but the reason you buy the tickets?  Nostalgia - something familiar but fresh.

Our brains love it.

And remakes & sequels are no exceptions.  Hollywood knows this & they take it all the way to the bank.

So what does this mean for your messaging?

Read More
follow us in feedly