A Real Life Lesson in Selling With Confidence

A lesson in selling from a lawyer.

So last week I had to go see a lawyer.  Despite all of our preconceived notions about lawyers she was really lovely & spent over an hour answering ALL my questions.

But when it came time for me to ask about how much it would cost to hire her I got an unexpected lesson in selling.  She said, "Our firm requires a $5000 retainer & after that it's $275/hour."

No apologising.  No bonuses.  No discounts.  Just this is how we do things around here.  And because she'd spent an hour (that I'd paid for) answering all my questions & making me feel a) comfortable & b) like she totally knew her stuff.  I didn't argue.  That was the price - take it or leave it.  And I actually felt GOOD about investing in her.

How many of us waiver when it comes time to ask for the money?  How many of us feel like we need to justify our prices?  Or overcompensate with all the bonuses, add-ons, discounts, etc. to sweeten the deal?  What would happen if we just simply stated our price?  Because we're professionals & this is what it costs to have the time & skills of a professional.

I also LOVED the simplicity of her retainer.  So much so I was inspired to completely overhaul my Copy & Soul program.  I tend to overcomplicate things...like ALL THE TIME.  So my new question before I do anything is: How can I simplify this?

Because Leo DaVinci says, "Simplicity is the ultimate form of sophistication." & I don't know about you, but I could always make room for more sophistication. ;)
 


If you're curious to see what the new, simplified version of Copy & Soul looks like (thanks to inspiration from a lawyer, no less) you can check it out right here.