Permission NOT to be The Guru All The Damn Time
Somewhere along the way Zuckerberg or another expert, I'm not really sure who, decided it was bad for us to share other people's content on our business Facebook pages. Thus ushering in the era of feeling ALL the pressure to come up with 7 original, witty, compelling, commentable (new word, not to be confused with commendable) things to post every week - 365 days a year.
Original opinions only, please.
Tell us all the things you know. Sprinkle in a few beautifully crafted quotes you whipped up in Canva. Add some videos & Facebook lives to keep it fresh. Maybe the occasional gif to keep us laughing.
It became the "you" show. All day, every day. And I think this mentality is spilling over into every area of our business. (No wonder narcissism is on the rise)
And it feels. . .overwhelming and EXHAUSTING. To be the motherloving expert of all experts, to be the guru of your industry. To be a thought-leader. Even if you're just starting out (hmmm, imposter syndrome anyone?)
What if you want to share other voices? Voices that inspire you or move you or make you think? People you admire. People you disagree with.
I love sharing work that makes me think. Work that makes me say, "YES!" that says exactly the thing I was thinking or exactly the thing I didn't even realise NEEDED to be said until I read it. Even better.
I don't want to regurgitate what someone else has already said. If I feel I have something to add, maybe a different perspective or I downright disagree I'm happy to take up the topic. But I don't think it needs to be my voice all the time. I mean, how boring.
I will continue to share the voices that consistently inspire me. The ones I make time for every week.
I'm an Ash Ambirge fangirl until the end of my days.
I'm not a podcast person at all but I've been listening to & loving Seth Godin's new one, Akimbo.
My favourite writer over on Medium is Jon Westenberg, you should check him out if you're not familiar.
It took a while to warm up to Danielle LaPorte but after reading White Hot Truth, I'm all in.
If you love, love, love creating content for all the things, for your website & social media, showing up live & designing memes, by all means, continue sharing your brilliance.
But if you'd rather mix it up, take the pressure off & know there are times when you can step up & be the expert & there are times when you can share other voices without losing any of your "expert-ness" then take a breath -
just because you started a business doesn't mean you have to be the guru all the damn time.