Hell Yes Hooks & Headlines

I hate formulas.  I'm not trying to build a cookie-cutter brand.  And neither are you.

I understand why we use formulas.  Especially when you're first starting out.  They're quick.  You don't have to know WHY it works.  Or HOW it works to apply it.  You can just slap it up there (like everybody else) and walk away.

I use formulas when I'm not interested enough in a topic to understand how it really works (think high school math class).  And I use formulas when I lack the confidence to be creative on my own.

Copywriting is FULL of formulas.

Especially headlines.  I have a swipe file full of hundreds of headline formulas - that I NEVER use.  Seriously, I downloaded it one day in a fit of insecurity that my headlines & hooks weren't performing well enough & I should CLEARLY be using the same formulas as everyone else on the planet!

Except I never did.

Because I find formulas creatively suffocating.  As soon as I have to fill in the blank it's like my brain dries up and all I can come up with is the most boring, obvious answers.

I do consistently get open rates of about 35% on my emails when the industry average is about 20% and clickthrough rates of about 7% when the average is about 2%.  So I must be doing something right.  And those numbers are a nice reminder when the gremlins of self-doubt start whispering (like they do almost every time you're about to hit publish, am I right?)

I understand the obsession with headlines & hooks.  And the fear that drives us to use formulas that are "tried & true".  When I was learning copywriting they taught us that of all the people who see your work 80% won't make it past the headline.  Therefore, it's okay to spend up to 80% of your time just writing that headline & hook.  I'm not sure I spend 80% of my time on the headline.  But I DO know I can't write a page of copy without first coming up with the hook.

No pressure right?

A bad headline or hook?  One that doesn't speak to your audience?  And that 80% quickly jumps to almost 100%.  You'll end up with crickets.  And you didn't work this hard to end up with crickets.

Which is why headlines & hooks are crucial to the success of ALL your copy.

Don't worry girlfriend, I've got you covered.

I've put all my best tips & tricks for writing headlines into a FREE PDF.  I'm calling it Hell Yes Hooks & Headlines because when your ideal client reads your headline we want them saying, "Hell yes! This is exactly what I needed today."

In it I break down the psychology behind a great hook & headline so you can see WHY it works and HOW it works.  This will give you the creative freedom to craft your own without following any formulas.  I'll show you step by step how I do it and walk you through an example or two so you can see it in action.

Because you aren't building a cookie-cutter brand.  And the last thing you want to do is sound boring, cliched or blend into the background.

Grab your free copy below.

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