Posts in Writing
Batching. . .Good for More Than Just Meal Planning.

My food planning tends to look like this…
It’s 5:30 PM and I turn to my kids and say, “Sooooo what do you guys want for dinner?”  Then we forage in the kitchen until someone declares, “Pasta.”

But when it comes to writing for my biz…I’m a little more organized.

Why?

Because you lose 20% of your time every time your brain has to change gears from one task to the next.  It’s called context switching and it’s probably eating your productivity.

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First Drafts + Editing Tips

Here’s the thing about any creative activity…

We all begin with a sparkling vision of what it should look like, how it should sound or what we want to achieve.

And then

You begin to bring it to life.

Maybe you can’t get the exact shade of blue you see in your head.
Maybe the words come out in fits and starts, stumbling, rambling, inarticulate and…not what you imagined.

That’s okay.

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Fast or Slow, High or Low: An Exercise in Positioning Your Brand

Positioning is everything.

Raise your hand if you’ve heard the marketing gurus talk about “positioning” your brand and rushed to Google that mo’ fo’? Then surreptitiously fallen into a trance reading one boring, jargon-filled marketing article after another?

When I was first starting out my brand positioning was mostly unconscious. I thought it was essentially the same as picking a niche (something else I resisted FOREVAH). I ended up just kinda landing where I landed…unsure if that’s where I wanted (or needed) to be. My positioning was done by default and intuition instead of consciously with intention.

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