Somewhere along your biz journey someone told you to hire a copywriter. So now you’re thinking…WFT is a copywriter and what can they actually do for me? I got you covered boo.Read More
As creative’s there’s nothing we crave more than the freedom to dream wildly and then. . .bring it to life. As entrepreneurs we have the freedom to start any kind of business. To sell anything that moves us.
And we all craving that freedom lifestyle.
BUT. . .
creative freedom is paralyzing.
Positioning is everything.
Raise your hand if you’ve heard the marketing gurus talk about “positioning” your brand and rushed to Google that mo’ fo’? Then surreptitiously fallen into a trance reading one boring, jargon-filled marketing article after another?
When I was first starting out my brand positioning was mostly unconscious. I thought it was essentially the same as picking a niche (something else I resisted FOREVAH). I ended up just kinda landing where I landed…unsure if that’s where I wanted (or needed) to be. My positioning was done by default and intuition instead of consciously with intention.Read More
In 67 seconds I had a pretty clear picture of their worldview. Their motivations. What they cared about. All thanks to a few bumper stickers.Read More
So many entrepreneurs struggle to declare what they stand for.
It’s been 3 weeks since my last blog, which kinda feels like walking up to a confessional booth and saying it’s been 3 weeks since my last confession. Or so I imagine because I’m not Catholic. I also took a huge break from posting content on social media.
I wish I could say that I’ve been quiet because I’ve been on vacation on some gorgeous tropical beach. That I’m writing to you now with sand between my toes.
I felt completely drained. Exhausted. Uninspired. I had NOTHING to say (which never happens). Until it did, 3 weeks ago. Does this ever happen to you?Read More
PREFACE: Communication has been a BIG theme for me this week. I really can’t emphasize that last sentence enough. Big. Huge. In. My. Face. Theme. (Also forgive me for using the tired clichés “finding your voice” and “speaking your truth” in this post. I’m fired up and they get my point across).Read More
We’ve all heard of the old cliché “getting out of your own way”. In other words, the #1 thing holding you back from achieving what you want - it’s you. True in most things I think. But learning how exactly you’re holding yourself back and WTF to do about it? That’s the hard part.Read More
and everywhere you look it's a highlight reel of the same tired ideas and same boring words rinsed and repeated...
It's time to change it up.Read More