Posts in Writing
Fast or Slow, High or Low: An Exercise in Positioning Your Brand

Positioning is everything.

Raise your hand if you’ve heard the marketing gurus talk about “positioning” your brand and rushed to Google that mo’ fo’? Then surreptitiously fallen into a trance reading one boring, jargon-filled marketing article after another?

When I was first starting out my brand positioning was mostly unconscious. I thought it was essentially the same as picking a niche (something else I resisted FOREVAH). I ended up just kinda landing where I landed…unsure if that’s where I wanted (or needed) to be. My positioning was done by default and intuition instead of consciously with intention.

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From Exhausted and Drained to Creating Again.

It’s been 3 weeks since my last blog, which kinda feels like walking up to a confessional booth and saying it’s been 3 weeks since my last confession. Or so I imagine because I’m not Catholic. I also took a huge break from posting content on social media.

I wish I could say that I’ve been quiet because I’ve been on vacation on some gorgeous tropical beach. That I’m writing to you now with sand between my toes.

But no.

Truth?

I felt completely drained. Exhausted. Uninspired. I had NOTHING to say (which never happens). Until it did, 3 weeks ago. Does this ever happen to you?

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