The Sound of Silence - Good Song, Bad for Business

The whole "it's better to beg forgiveness than ask permission" thing...I don't buy it.

At least not in business.

Because while you're off doing your thing & not communicating the other person is left to fill in the blank with why you didn't show up, didn't deliver, didn't follow through or otherwise do the thing they expected you to.

And they may or may not fill in the blank with generous assumptions about you.

It's so much better to manage expectations, to be honest, & to COMMUNICATE what's going on with you than let the silence lengthen.

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Why You Stare at a Blank Screen Every Time You Try to Write About Yourself & What to do About it

Do you know what zaps your creative spark & inspiration faster than a video chat drains the life of my smartphone battery?

Anxiety.

Worry.

STRESSSSSSS.

Think about it, do you ever feel MORE creative when you're obsessively worrying about a problem?

Do you ever get a hit of inspiration when the crazy "what if" voice is running laps in your brain trying to figure out ALL THE SCENARIOS??

I don't.

And I think this is what happens to so many entrepreneurs when they sit down to write for their website or blog.

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The Agony & the Ecstasy of Ch-Ch-Ch-Changes

I couldn't help the David Bowie reference.  Forgive me or don't or just go listen to some 70s music.

Your business is constantly changing...or it should be.  Perhaps evolving is a better word.  Your business should constantly be evolving.

You've got a flood of new creative ideas, things you want to try or add on or take away.  Maybe you want to move in a new direction or expand in a direction you're already moving.  Maybe your ideal client has shifted and now you need to woo some new peeps.  

Every business is constantly evolving.  

Stagnation is the kiss of death because it means you're no longer worth paying attention to.

BUT

You also want your brand to stay recognisable.  You want it to feel the same.  You want certain things (like your core message) to remain unshakable even while you're movin' & groovin' & experimenting to your heart's content.

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What Kind of Work Are You Doing?

I loved Seth Godin's blog (I'm a fan) on the difference between important, popular or viral work.

He said important work is "easily dismissed by the audience.  It involves change & risk & thought".  Popular work in contrast "resonates with the people who already like what you do".  Viral work is "what happens when the audience can't stop talking about what you did".  He concluded that these 3 will co-exist once in a while but more often than not it's up to us to choose which one to focus on.

Which got me thinking...like almost all of his stuff does.

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Intentions, Reflections & Goals

What is it about birthdays that make us all reflective?  I've got a birthday coming up on the 27th of October.  I'm turning 36, which seems random enough, but it feels big.

This year has held some massive shifts for me.  And I don't think I'm the only one.  When I look at my newsfeed or talk to my friends I feel like everyone has big changes happening.  

So much joy (5 babies, 2 weddings & more) & every flavour of heartbreak.

This year for my birthday I'm going to my first shamanic retreat.  I'm sooo excited to participate in the ceremonies & fellowship.  And honestly, I'm a little bit excited for the kid-free, biz-free time.

We were asked to set our intentions for the weekend (maybe *this* was the trigger for all that reflection).  I came up with 2 things.

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Living on the Outside

What do you do when someone asks you to give up your dreams?

When they want you to pack up your heart & your business & cram the life you've been building back into the safe little box they've got waiting for you?

A box they understand.  A socially-acceptable box.  Where you punch a clock day after soul-sucking day.  Hold out your hand gratefully for the paycheck at the end of the week.  Mindless.  Numb.

And never build anything.  Never create again.

Silence everything inside you.

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Champagne, Ugly-Crying & Unf*ckwithable Girlfriends

Everyone wants the joy, the triumph, the champagne successes that are easy to share on social media.

 

But if you've been an entrepreneur for more than 1/2 a minute you know that there's a mountain of self-doubt, strings of curse words (that would make even a sailor blush) & plenty of ugly crying into your glass of wine/box of kleenex/cup of tea that fill many of the moments without a hashtag or selfie.

And where in all of the world wide web do you go to talk about it ALL??

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Entrepreneurship Will Challenge All Your Beliefs

Entrepreneurship has challenged every belief I've ever had - about myself, my life, the world & the way things work.  It's given me the opportunity to critically examine what I thought about work, money, relationships, control, time, productivity, self-doubt, literally all the things.

It's shown me I have far greater power than I EVER realised.  Not only to shape my business & the work that I do.  But the way I structure my day.  The people I surround myself with. And the way I respond to life (clearly that last one is still a work in progress).

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