Fast or Slow, High or Low: An Exercise in Positioning Your Brand

Positioning is everything.

Raise your hand if you’ve heard the marketing gurus talk about “positioning” your brand and rushed to Google that mo’ fo’? Then surreptitiously fallen into a trance reading one boring, jargon-filled marketing article after another?

When I was first starting out my brand positioning was mostly unconscious. I thought it was essentially the same as picking a niche (something else I resisted FOREVAH). I ended up just kinda landing where I landed…unsure if that’s where I wanted (or needed) to be. My positioning was done by default and intuition instead of consciously with intention.

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If You're SO OVER Resolutions But You're Still Craving Direction. . .and Focus.

I have failed miserably when it comes to New Year’s Resolutions.

Mostly because they were motivated by some unspoken “should”s. You should lose weight/get healthier. You should save more money/make more money. You should organize and purge all the things. The lists went on. Year after year. Trying to will myself into being…different. And if you’ve ever bought a gym membership in January you know - willpower is a finite resource.

Enter last year. . .

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My Christmas Wishes For You - 2019

I've been writing these wishes for 3 years now and it's becoming one of my favourite traditions. <3

May you know your infinite potential and your innate worth. You are enough, just as you are.

May you understand the paradox of being perfect and always a work in progress. Expansion is the point AND there's nothing to fix.

May you feel the conviction of your beliefs fuel your words and actions.

May your voice be heard around the world. Clearly articulating the message of your soul without fear or doubt. May you feel the power of your words and may they reach the hearts of those who need to hear them most.

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