You Were Made to Go Against The Grain

You are a radical dreamer, a sacred rebel and you want to make possible what others say can't be.

Where in your life and business are you being told it has to be done a certain way?  That success will only follow if you "xyz"?

And yet, in the face of this advice, there's that tug of intuition, that quiet whisper saying, "No.  I don't believe it."  It doesn't feel right.  There HAS to be another way to reach my goal.

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You Are Enough...Seriously. (A Rant on Feeling like an Imposter)

It's time to light a fire to the beliefs that are holding you back.  The beliefs that whisper...

You'll never make it because you don't have all the answers.
You'll never make it unless you hustle harder - no time for rest.
You'll never make it unless you copy "their" method.

Or a thousand other ways that inner critic says you're not worthy.

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Behind the Name Heartlines

Even after 4 years now it still amazes me how a business name that I agonized over for MONTHS has turned out to be so perfect.

It was inspired from a Florence + the Machine song by the same name and the line that says  “Just keep following the heartlines on your hand, ‘cause I am.”

You see, I’ve always tended to overanalyze and overcomplicate just about anything and everything.  I mean, if I can possibly find a way to make my life more complicated…somehow I manage to do it.  As a kid, I was known for my intellect and it’s SO easy for me to get stuck in my head.  To retreat to the safety of my brain.

But following my heart…listening to my intuition?  That was strange magic.  Powerful and uncomfortable and yet whenever I did I always landed in a better place.

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Letting Go to Find Fresh Energy + A Big Announcement

Do you ever get that feeling when you look at your business and your offering and you start to feel sluggish?  The enthusiasm fades, and you're left wondering things like. . .

How can I shift the energy?
How can I get excited about this again?
Is it time to move on?
Create something new?
Or find value in what's already there, with a twist?

Well, after giving my website and current offerings much side-eye + deep thought, I'm here to announce that I'm retiring 4 of my current services.

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Tips for Creating Your Most Powerful CTA

Next to your headline, I'm gonna argue that your CTA (aka Call to Action) is the most critical part of your page.


1.  EVERY page needs a CTA at the bottom.  You need to explicitly direct your reader where to go next.  Otherwise, we have what's referred to as a dead end page.  And you NEVER EVER want to have a dead end page.  You never want to leave the reader wondering what they're supposed to do next or where they're supposed to go or how they can work with your or how they can get in touch with you.  Because if it's too much work to figure it out (read: any work at all) they won't do it.  They'll leave and find someone who makes it easy to connect and work with them.


2.  Sales page will require more than one CTA.


3.  No one will click through if they are unsure what will happen next.  Therefore it's your job to make it crystal clear what action they're taking by clicking that link or button.  Pro tip: on sales pages, I LOVE to include an FAQ that literally asks "What happens next?" just for this reason.


The CTA has 2 parts.


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