They clicked. How Do You KEEP Their Attention?

Okay, you've spend hooooouuuurs crafting the perfect headline.  It's intriguing but hasn't crossed the line into click-bait.  It's even got a touch of your signature sense of humour.  Then you spent DAAAAAAYS following it up with a killer hook.  Showcasing your wit & your style & your knowledge.  Obviously, you want the person reading to stay with you aaaaallllll the way to the end.  So, how do you KEEP their attention without resorting to those gimmicks that we all hate?

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What Would You Choose? Passion vs. Purpose

In corporate America (the guinea pigs of the workforce) employees were grouped according to whether or not they were high or low on both purpose & passion.  Then they mapped employee performance results on top of them.

Perhaps not surprisingly, the high passion & high purpose group did the best.  Your work should feel meaningful AND you should be enthusiastic about it.

But if you had to choose which one led to better performance...which would you bet on??

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Stretchy Situations

"To "stretch" is to put ourselves in situations that expose us to the risk of failure." 

This quote is from what may become my most recommended biz book of all time (relevant for every business) called The Power of Moments by Chip & Dan Heath.

To stretch means exposing yourself to the risk of failure.

Mmmmm, doesn't that sound relevant to every entrepreneur who has dared to go beyond the confines of their headspace??

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The Sound of Silence - Good Song, Bad for Business

The whole "it's better to beg forgiveness than ask permission" thing...I don't buy it.

At least not in business.

Because while you're off doing your thing & not communicating the other person is left to fill in the blank with why you didn't show up, didn't deliver, didn't follow through or otherwise do the thing they expected you to.

And they may or may not fill in the blank with generous assumptions about you.

It's so much better to manage expectations, to be honest, & to COMMUNICATE what's going on with you than let the silence lengthen.

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Why You Stare at a Blank Screen Every Time You Try to Write About Yourself & What to do About it

Do you know what zaps your creative spark & inspiration faster than a video chat drains the life of my smartphone battery?

Anxiety.

Worry.

STRESSSSSSS.

Think about it, do you ever feel MORE creative when you're obsessively worrying about a problem?

Do you ever get a hit of inspiration when the crazy "what if" voice is running laps in your brain trying to figure out ALL THE SCENARIOS??

I don't.

And I think this is what happens to so many entrepreneurs when they sit down to write for their website or blog.

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