Connection is in the. . . Details.

One of our natural urges, when we're writing, is to get straight to use sweeping generalizations so we can say as much as possible in a few words as we can.  I get it, I've been guilty of this too, at times.

But, when you paint with broad brushstrokes when you skip over the details in favour of short-cuts and generalizations you're depriving your audience of a deeper connection with you.

Connection is hidden in the details.

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5 Filters for Editing that will Improve Your Writing Right Now

THE RULES: Only apply ONE filter for editing at a time.  Do NOT try to do them all at once.

If you can, enlist the help of trusted friends.  Give them one thing to look for.  For example, "Can you look for clichés?"

Always give yourself 24 hrs between writing. . . and editing.  So your brain has a chance to forget and can stop filling in the blanks with what you're trying to say long enough for you to actually see the blanks.

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On Lighting a Fire. . .

I'm a big believer in intrinsic motivation.  Maybe because money was never a big motivator for me.  How many times have I uttered the words, "You couldn't PAY me enough to..."?  Countless, I'm sure.

Or maybe because I came with this built-in drive.  This need to create, to express myself, to bring my ideas to life.  I think many entrepreneurs share that internal fire.  So I always thought intrinsic motivation was where it was AT.

Until I found myself crawling through the creation of a project I KNEW would be amazing for my biz but those sneaky self-doubts slid silently into place anyway.

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Jess DruryComment
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How Can I Sound Relatable AND Like an Expert?

Other versions of this super common question that I hear from entrepreneurs is. . .

"How can I sound professional AND fun?"

or 

"How can I write in a way that sounds casual, conversational and totally like me AND still be taken seriously?"

I get it.  Most of us come from a world of work or academia where they brainwash the personality out of your writing style and replace it with something resembling a jargon-mouthed corporate robot.

That or you've got a bad case of mommy brain and if it isn't a simple, directive sentence a toddler would understand - you've got nothing.

I've been the robot.  And I've had mommy brain more than once.

Here are my best tips and tricks for achieving the right tone.  Because tone is what we're talking about here and it could be light, playful, funny, serious, sarcastic, intimate, fiery or so many more.

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