Somewhere along your biz journey someone told you to hire a copywriter. So now you’re thinking…WFT is a copywriter and what can they actually do for me? I got you covered boo.Read More
As creative’s there’s nothing we crave more than the freedom to dream wildly and then. . .bring it to life. As entrepreneurs we have the freedom to start any kind of business. To sell anything that moves us.
And we all craving that freedom lifestyle.
BUT. . .
creative freedom is paralyzing.
Positioning is everything.
Raise your hand if you’ve heard the marketing gurus talk about “positioning” your brand and rushed to Google that mo’ fo’? Then surreptitiously fallen into a trance reading one boring, jargon-filled marketing article after another?
When I was first starting out my brand positioning was mostly unconscious. I thought it was essentially the same as picking a niche (something else I resisted FOREVAH). I ended up just kinda landing where I landed…unsure if that’s where I wanted (or needed) to be. My positioning was done by default and intuition instead of consciously with intention.Read More
In 67 seconds I had a pretty clear picture of their worldview. Their motivations. What they cared about. All thanks to a few bumper stickers.Read More
So many entrepreneurs struggle to declare what they stand for.
I have failed miserably when it comes to New Year’s Resolutions.
Mostly because they were motivated by some unspoken “should”s. You should lose weight/get healthier. You should save more money/make more money. You should organize and purge all the things. The lists went on. Year after year. Trying to will myself into being…different. And if you’ve ever bought a gym membership in January you know - willpower is a finite resource.
Enter last year. . .Read More
I've been writing these wishes for 3 years now and it's becoming one of my favourite traditions. <3
May you know your infinite potential and your innate worth. You are enough, just as you are.
May you understand the paradox of being perfect and always a work in progress. Expansion is the point AND there's nothing to fix.
May you feel the conviction of your beliefs fuel your words and actions.
May your voice be heard around the world. Clearly articulating the message of your soul without fear or doubt. May you feel the power of your words and may they reach the hearts of those who need to hear them most.Read More
The words, experiences and music that moved me. The things I STILL love for business & life plus a couple I’m seriously considering for 2019.Read More