I *thought* I started Heartlines because I was craving self-expression. Because I'd been in love with words since reading Mr Mugs. And because I was inspired by the women who are out in the world healing each other and making beautiful, worthwhile creations.

Jess Drury CEO & Creative Director of Heartlines Copywriting Studio

The truth is...

this business found me.

It found me at a time in my life when I had no voice, when creative expression was seen as superfluous, when I'd forgotten who I was.

Word by painstaking word I began crafting voices for my clients. I helped to tell their stories. Gave syllables to their truth so they could find expression for their ideas. I helped bring their messages to life.

The words I wrote shone a light on how little I had a voice outside my work.

You see, I know exactly how it feels to...

  • be silenced through shame and humiliation

  • be pushed aside, overridden and shrugged off because "the boys are talking"

  • be too worried about rejection or ridicule to speak up

  • shut down and clam up because it's easier to accept their truths rather than fight for my own

    I lived that way for far too long.

This business became my medicine. Every word healed me, stitched me back together..png

I found pieces of myself reflected in my clients that I'd forgotten existed.

I grew my courage one vertebrae at a time.

I often say that "we write what we most need to hear". It's also true for the art we create, the clients we serve and the businesses we build.

Heartlines was named as a constant reminder, (my permission slip to myself) that it was okay to follow my heart. To listen to my intuition.

Even if it didn't make sense.
Even if I couldn't see where it would lead.
Even if everyone else thought I was crazy.

I had no idea that creating a business would be a fast-track to personal growth. That it would reshape every inch of my life. That it would, at times, bring me to my knees and also, hold more hope and more possibilities than I ever imagined.

I know you understand this wild ride we call entrepreneurship.

And if you're like wouldn't. change. a. thing.

I began to give myself permission to do it my way.

In the spring of 2016, I realized my long-held dream of writing a book and self-published The Power of Personality for Your Small Business (pinky swear I'll pick a shorter title next time). At the time, it became a best-seller on Amazon.

I never dreamed I'd get to work with amazing women entrepreneurs across Canada, the US, Australia & Europe. 

Words continue to dare me to tell my story ever more boldly as I peel back the layers, learn to trust myself & choose my own path.  
This is what it means to bravely embrace your voice.  
This is what it means to be an entrepreneur.

Entrepreneurship has encouraged me to walk along the edges of everything I thought I knew & redefine myself & my beliefs along the way.

What I’ve learned through all the ups & downs, the late nights, the rewrites & the hours spent scrolling through the thesaurus is this…

words are powerful you need words that feel like you

It's true that words have the power to divide us, to degrade and silence and shame.


They also hold the power to connect us, to move us to action, to unite heal us.

THAT is my mission. THAT is how I seek to serve my clients and their clients and send ripples of light and love out into the world.

Whatever your message, whatever your movement, whatever revolution you want to start.  Even in one heart, one town, one country, or one global community...

“The right words hold the power to nudge the world a little.”  Tom Stoppard

The only question will you nudge it?


10 things you probably didn't need to know about Jess

  1. I have a love/hate relationship with caffeine. We are currently, mostly on a break...but it's complicated. I have given it up for YEARS before. My favourite, weak-in-the-knees, caffeinated beverage is a chai latté because it's sweet, aromatherapy in a cup.

  2. I have 2 of the most adorable children on the planet. Yes, they're the cutest, most brilliant children alive. And yes, they challenge me & drive me nuts at least once a day...okay, way more than once.

  3. I'm ridiculously proud to be Canadian. I love real maple syrup (the darker the better) & poutine, though try to limit consumption of both. And like all good Canadians I watch hockey...okay I occasionally poke my head up from a book long enough to check the score when someone else is watching the game.

  4. I'm a complete book nerd. Our home library is over 1000 books strong & constantly growing. It might be an addiction...books & caffeine, baby. That history degree is becoming totally obvious now, isn't it?

  5. I'm a classically trained pianist. Though I only got to grade 8 in The Royal Conservatory of Music of Canada & grade 2 in their theory. Sounds fancy though, doesn't it? It means I played a lot of Beethoven, Bach, Chopin, etc. growing up. And there was that time I went a little gaga over Beethoven's piano in a museum in Vienna and leaned over the velvet rope...

  6. I love to crank the music while I'm working or cleaning or driving. Even better if I can sing along. I usually gravitate towards anything Indie. Indie pop, Indie rock, Indie alt. I love discovering & falling in love with songs & bands I've never heard of before. (PS if you know a band I should be jammin’ to, send me a note We love kitchen dance parties around here too. Need to celebrate something? Need to switch up the mood of a grumpy, sullen, whiny or sad child? Insert kitchen dance party. And The Strumbellas are never far from our playlist. ;)

  7. I get to experience all four seasons of the year but my favourite is summer. Relaxing on a beach in front of a lake. Or even just putting a blanket out under a tree on the lawn with a book & a chai latté, of course.

  8. I come from a family filled with strong women. My Mom who worked for over 30 years as a registered nurse & showed me the importance of respect & compassion. My Grandmother who was the most incredible prayer warrior I've ever witnessed, so confident & determined on her path. I was so privileged to have her live with me for the last 6 years of her life.

  9. I'm a single parent & solopreneur. I know what it's like to wear ALL the hats, feel ALL the pressure & still wake up & execute everyday.

  10. I caught the travel bug at age 14 when I went to spend 6 weeks with my Aunt in the Bahamas (another strong woman in my family whom I deeply admire). Since then I've managed to add several more countries to the list but the list of places I dream of going? Infinitely longer. Wanderlust is real.



Now you know a bit about me.

Let's see if we're a good fit.